It's possible you may have seen discussions on various marketing forums regarding the effectiveness of videos when it comes to generating traffic and ranking. You may have even created a few videos but your results were not too impressive. Like most marketers online, you probably decided this wasn't the thing for you and gave up. The key is to remember that your first attempts are naturally going to go wrong. If you want to improve your results, then you need to practice and keep at it. You not only need to know how to make videos people will enjoy but also how to promote them properly. You can learn a few video marketing ideas in this article to kickstart your new efforts.
Basically, when you do video marketing, you are publishing content that is similar, in a way, to article marketing. Another similarity is there is strength and effectiveness in numbers, or volume in this case. As fast as you can produce videos, upload them. This is what you need to do to succeed. You should have a video channel for your business at Youtube. You can get a lot more weight on a highly optimized and populated channel than one that is quite thin. You will have so much more traffic if you add multiple videos to your channel. Your subscribers will go through the roof. If you want traffic, you need to get indexed on Google. YouTube is number two in regard to traffic, and is a social media site to boot.
You've likely encountered IM products that are expert interviews in their respective industries. Often, the whole product consists of a collection of interviews with different experts. The issue is that generally these products are PDF files with text. Do the same thing but stay local so you can interview them on video. If you so desire, you can convert it into a product. Since the idea is video More about the author marketing, you should let people see them at no cost after you've made these videos. You can get a lot of mileage out of these kinds of video interviews. People will also respond to them because they include a variety of experts.
Remember, that most website pages can be turned into a video. Trying starting out with the FAQ page. This isn't hard to do at all. All you have to do is turn the text into a video. Or, try talking and answering questions.
This is a good excuse if you want to be in the video. Just think about how distinctive a video FAQ page can be. You can also do this about the About page, which is all about you. Although there are not that many of them, they would surely improve the credibility factor.
You could be wondering just how video marketing can be done in your web business. Basically, any niche can benefit from this type of marketing tactic. All you have to do is record a PowerPoint presentation, with audio, on a niche topic related to your website or blog, and you have a video to use. Then explain everything in the most detailed way that you can. Your audience will love it if the content is good quality and offers value.